To the moon and back: 6 interesting facts about Audi

November 15, 2017
Posted by: admin

Do you know what the Audi slogan, Vorsprung durch Technik, means? Or that Audi produced a race car that clocked 430kph in 1938?

How much do you really know about Audi?

With more Audis in stock this week than we can shake a stick at, we’ve had more opportunity than most to experience the Audi marque. In fact, the featured video for this blog is one of our current Audis – the 2002 Audi A4 1.8T.

This inspired us to collect together some little known but interesting facts about Audi. Read on to get your Audi trivia up to date!


Audi has a history of more than 100 years

The origins of Audi can be traced all the way back to 1899. August Horch, who went on to found Audi, trained under Karl Benz (yes – of Mercedes-Benz fame).

The Audi slogan, Vorsprung durch Technik, means ‘Advancement through Technology’

Audi has been a pioneer in the motoring world since the company was first started.

Audi set a precedent for other car manufacturers by conducting the first crash test in 1938. Now crash tests are commonplace, but Audi pioneered the technique by rolling the Audi F7 down a hill. Remarkably the engine was still running and the body largely intact by the time the F7 came to stop at the bottom.

Later in the century, among other technologies, Audi would be one of the first companies to introduce all-wheel drive to a mass-produced car. They also developed a much-praised constantly variable tiptronic transmission.


Audi has a true racing spirit

  • In 1938, Audi (with the help of Ferdinand Porsche) designed and built a 560 horsepower V16 race car that clocked 430kph
  • Audi revolutionised rally racing in the 1980s when they introduced their all-wheel drive system known as Quattro
  • Audi has won Le Mans an incredible 13 times and was the first manufacturer to win it in both diesel and hybrid cars

What does ‘Audi’ mean?

It means ‘listen’ or ‘hear’.

August Horch was the founder of Audi – ‘Audi’ is the Latin translation of ‘Horch’ and in Latin, ‘Audi’ means ‘Listen’.

The four rings in the Audi logo represent four companies

The Audi logo represents the amalgamation of four separate companies, although the company itself wasn’t known as Audi but as Auto Union. In 1932, Audi banded together with three other car manufacturing companies under the banner Auto Union. The name ‘Audi’ wasn’t resurrected again until after Auto Union was acquired by Volkswagen in the mid-1960s.

In 1995, Audi was (unsuccessfully) sued by the Olympic Committee due to the similarity between the Audi logo and the Olympic logo.

audi lunar quattro

Audi almost made it to the moon

Audi designed the ‘Audi Lunar Quattro’ as part of Google’s Lunar XPRIZE. With a winning prize of $30 million, the challenge is to land a robotic spacecraft on the moon, travel 500m, and transmit images and video back to Earth. Audi teamed up with German scientists to the design their entry, but unfortunately they were not able to secure a launch contract by the deadline. Only 5 teams remain in the competition, of an initial 32.

Do you know any other interesting facts about Audi? Post them in the comments below!